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Michèle Ventura
+33 1 45 19 52 98

Sophie Palliez-Capian
+33 1 45 19 52 26

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Isabelle De Segonzac
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Albane De La Tour d'Artaise
+33 1 45 19 51 51


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Company : BIC ISIN : FR0000120966
Document type : Communiqués d'information permanente/Vie de l'entreprise
Publication date : 20/05/2020 08:00:00

Compartment : Compartiment A
Wire : Thomson Reuters ONE

 BIC is Transforming for Growth

 BIC is Transforming for Growth

FOR IMMEDIATE RELEASE                         


Five actions to improve short-term resilience
and accelerate long-term growth

Clichy -20 May 2020 -  Today, BIC announces five actions to improve short-term resilience in the context of the COVID-19 crisis and strengthen its “BIC 2022 - Invent the Future” transformation plan to accelerate long-term growth.

Launched in February 2019, “BIC 2022 – Invent the Future” aims to enhance BIC’s agility and effectiveness and consolidate the Group’s leading positions in its three categories. The plan is on track, and several initiatives have already been implemented to achieve our operational targets.

These five actions aim to drive Net Sales performance, and mitigate the impact of the current crisis on cash generation for the balance of the year:

  1. Managing OPEX by investing at the right levels and in the right places:
    • In 2020, the negative impact of Net Sales decrease on Normalized Income From Operations margin will be partially offset by 15 to 20 million euros OPEX savings.
  2. Protecting Cash Flow by managing CAPEX and reducing inventory levels:
    • We expect 2020 inventories to decrease by approximately 15 to 30 million euros vs. the end of 2019, the coming Back-to-School season will be determinant in achieving this goal.
    • 2020 CAPEX will be reduced to around 80 million euros vs. 114 million euros in 2019.
    • Net Cash Position remains healthy at 127.6 million euros on May 10th  before payment of the 2019 dividend.
  3. Launching Innovation with a focus on consumer centricity, sustainable products, and commercial partnerships:
    • Several new product introductions are scheduled, including the new multipurpose pocket lighter BIC® EZ-Reach in the US in the second half of the year, and our refillable BIC® Cristal® with a metal barrel at the end of the year.
  4. Scaling Operations by reducing complexity and driving process efficiency and speed:
    • “BIC 2022 – Invent the Future” plan will be strengthened with additional savings from procurement efficiencies, leading to a total of 50 million euros in annualized savings by the end of 2022.
  5. Driving Growth by leveraging new commercial capabilities and reinforcing existing businesses through targeted external Growth, while upskilling our people:
    • As governments begin to ease confinement, we will seize the opportunity of the upcoming back-to-school period to enhance Stationery sales in partnership with key retailers, in stores and online
    • We will implement targeted price increases in the US pocket lighters in H2
    • Our objective is to grow e-commerce Net Sales by approximately 20% in 2020.

“BIC has a strong business model and a sound balance sheet. While this pandemic creates unprecedented challenges for the business, it also offers opportunities to accelerate our transformation into a more agile and consumer-centric company, and we expect to emerge stronger from this crisis. Increasing focus on these five actions in support of our long-term strategic pillars will enable us to meet those challenges head-on and put us in a position of strength when the economy recovers.” said Gonzalve Bich, BIC’s Chief Executive Officer.

Pierre Vareille, BIC’s Chairman, and Gonzalve Bich will comment on these initiatives during BIC’s 2020 Annual General Meeting this afternoon at 04:00 pm CET. The AGM will be held closed and will be audio-broadcasted live on BIC’s website.


BIC is a world leader in stationery, lighters, and shavers. For more than 75 years, the Company has honored the tradition of providing high-quality, affordable products to consumers everywhere. Through this unwavering dedication, BIC has become one of the most recognized brands and is a trademark registered worldwide. Today, BIC products are sold in more than 160 countries around the world and feature iconic brands such as Cello®, Conté®, BIC FlexTM, Lucky Stationery, Made For YOUTM, Soleil®, Tipp-Ex®, Wite-Out® and more. In 2019, BIC Net Sales were 1,949.4 million euros. The Company is listed on “Euronext Paris,” is part of the SBF120 and CAC Mid 60 indexes and is recognized for its commitment to sustainable development and education. It received an A- Leadership score from CDP. For more, visit or follow us on LinkedIn, Instagram, Twitter, or YouTube.


Sophie Palliez-Capian – VP, Corporate Stakeholder Engagement
Investor Relations Contact: Press Contacts
Sophie Palliez-Capian + 33 6 87 89 33 51
Albane de La Tour d’Artaise  + 33 7 85 88 19 48
  Isabelle de Segonzac : + 33 6 89 87 61 39


First Half 2020 results July 29th 2020 Conference call and Webcast
Third Quarter 2020 results October 28th 2020 Conference call and Webcast
Full Year 2020 results 17 February 2021 Meeting and webcast